The stories we tell are central to our work at SMWC. Our allies at the Vermont Workers’ Center developed the “People’s Recipe” for building long-term power, where they talk about Winning the Battle of the Story. This means that building a movement is about changing how we talk about an issue and whose voices are centered; it’s about telling the stories from our perspective, rather than the perspective of mainstream media or dominant politics.
This is why we create our own media. We make videos, we write stories, and we have a media committee.